The Azzi Group
My Role: UX, Visual Design
The Azzi Group is a high-end real estate company selling properties in the Los Angeles area. Their current brand expression was too generic and conservative compared to their audience, so they came to me for a rebrand as a modern, luxurious, sophisticated real estate company appealing to their wealthy clients.
Identity Redesign
Color Palette
Black, white and red keep the brand modern, while splashes of gold highlight the luxury aspect of this brand.
Typeface
Frutiger, a Swiss sans-serif typeface, is a modern and easy-to-read choice for the body copy. Headlines use Arno, a font inspired by the opulence of 16th century Florence, Italy.
